With the ability to keep your public ‘aware’ of your every waking action via social networking, what is the true importance in updating? I’ll speak only from a professional standpoint. (I’m not interested in knowing if you’ve brushed your teeth, what kind of food you’re eating or what your cat did this morning)
Remember that keeping your website updated is not only important to your clients, it’s important to you! By staying on top of your website, you are holding yourself accountable to your business practices, clients and also informing the search engines that you are indeed – STILL IN BUSINESS! The more current you keep your website or blog, the better positioning you’ll receive when potential and current clients are searching for you on the Internet.
REMINDER :: Updating is important. Just make sure it’s relevant!