In college, my boss at the Print Shop gave me this book-thingy. It was a Pantone color chart book. When I first began to work in design, I quickly learned what a VITAL tool it is to have in your graphic design tool box. This book-o-magical-colors is one of my favorite tools. It assists printers and designers in finding the right color formula when mixing inks for print production or online publishing.

Just fanning through this color guide can create a firestorm of creative ideas as well give you a color glimpse of the end result.

Want to try and spice up your marketing efforts? I highly suggest to “Pick a color… any color!” Your final piece will bring impact to your market place with hue, brightness, contrast, variation and life! Don’t be afraid of color… just jump in and watch where it takes you!