Karen Oakley Designs was called to present at a city chamber of commerce meeting to promote a cycling event taking place in the summer of 2014. Having a limited presentation time and a large board of directors to present to, time was of the essence. The event (having taken place successfully the summer before) is a large ultra-sporting event bringing cyclist from all over the state and country to participate in multiple races. I chose to present a dynamic infographic that visually communicated key benefits the races bring to the city. There is specific emphasis on the economic benefits of tourism as this is a major focus in the city's strategic plan. This infographic shared our entire presentation without the need for a typical PowerPoint show or trifold brochure. Clear, concise and visually stunning; our infographic made an impact and was the perfect presentation piece to deliver in a short time period.

Tonkawa Ultra Cycling Races Website

TUCR Infographic

TUCR Infographic drawn by Jr. Designer, Arielle Breedyk